EA vs Activision

The two powerhouse publishers are having quite a bruhaha after some comments made by Kotick. In an interview with Edge Magazine, Activision head honcho Bobby Kotick discussed the difference between his and EA’s corporate culture. It wasn’t praise:

Look, EA has a lot of resources, it’s a big company that’s been in business for a long time, maybe it’ll figure it out eventually. But it’s been struggling for a really long time. The most difficult challenge it faces today is: great people don’t really want to work there.

Among other things, Kotick also railed on EA’s publishing structure claiming that the use of its in-house development teams destroys the culture in them:

“EA will buy a developer and then it will become ‘EA Florida’, ‘EA Vancouver’, ‘EA New Jersey’, whatever…. We don’t have an Activision anything – it’s Treyarch, Infinity Ward, Sledgehammer.

EA however, isn’t taking any of it. In an interview with Gamasutra, EA fought back:

“Kotick’s relationship with studio talent is well-documented in litigation….His [Bobby Kotick] company is based on three game franchises – one is a fantastic persistent world he had nothing to do with; one is in steep decline; and the third is in the process of being destroyed by Kotick’s own hubris.”

Now those are some fighting words!

The litigation part obviously refers to the incident when Infinity Ward imploded and the original design team left to form a studio under EA. That response definitely has some weight to it.

Your move Kotick.

Edge Magazine