Activison’s cocky attitude just had a pretty big spike. In a recent interview with IGN, Activision Publishing’s CEO Eric Hirshberg stated that he thinks Call of Duty “is the closest thing this generation has to a Star Wars.”
“The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars,” he said. “I think it’s unique and bigger than any musical act or any movie franchise in that capacity.”
Source: ign.com