Ninetndo’s 3DS Cracks down on Piracy

Let’s not forget piracy is a problem on other platforms as well. Nintendo is cracking down on piracy for their mobile platform. THQ executive VP of global publishing, Ian Curran, explained just how piracy was affecting the platform and why it is so important for Nintendo to set their game up with the 3DS.

What excites me even more [than 3DS games] is that there’s technology built in that device to really combat piracy. The problem with the DS market in the last few years, particularly with the DS Lite, is that it’s just been attacked by piracy. It’s made it almost impossible to shift any significant volume. The DSi combated it a little bit, but the 3DS has taken that a step further. Therefore the opportunity for people to invest more in product development [on the system] and bring more 3DS products to market comes out of that. It’s going to probably cost us more to do it all in 3D – so we want to make sure we get a return on our investment when we do it.