Virtual Item Insurance Arrives in China

Natural disasters? Health? Pfft, my digital possessions are far more important.

One of the more interesting things to appear in the MMO sphere today is Sunshine Insurance’s new business deal with Gamebar to offer an insurance policy on in-game items, such as property or currency. Supposedly, the deal emerged after many of China’s 300 million gamers were complaining of loss of virtual items via theft/scams or possible server error.

The insurance would then compensate the game company for reimbursement of the item cost, lowering operating risks. Given the sheer volume of players, it’s understandable why simply tracking the items may unfeasible.

Perhaps EVE online might consider putting some insurance on their $68 monocles as well.

China Daily