Nvidia: Our Cards are Designed to Run Hot

Nvidia reveals how the new GTX 4 series was designed to run hot as a trade off for more power.

We wanted to let you know that we’ve also heard your concerns about GTX 480 with respect to power and heat. When you build a high performance GPU like the GTX 480 it will consume a lot of power to enable the performance and features I listed above. It was a tradeoff for us, but we wanted it to be fast. The chip is designed to run at high temperature so there is no effect on quality or longevity. We think the tradeoff is right.

The GF100 architecture is great and we think the right one for the next generation of gaming. The GTX 480 is the performance leader with the GTX 470 being a great combination of performance and price.

Source: nvidia.com