GameStop Buys Impulse and Spawn Labs

Stardock’s Steam competitor, Impulse, has been purchased by the retail gaming giant, GameStop. In addition, GameStop has also acquired a cloud computing company called Spawn Labs. It looks like they are gearing up to not only compete with steam, but they also plan to compete with services such as Onlive. GameStop’s president, Tony Bartel, breaks the Spawn Labs acquisition down for us.

Once the Spawn Labs integration and testing on a new consumer interface is complete, users will have immediate access to a wide selection of high-definition video games on demand on any Internet-enabled device.

“Our customers are gaming in many locations and on many devices, and we need to deliver the same great immersive experience that they have come to expect,” said GameStop President Tony Bartel. “Spawn Labs and Impulse provide a customer-friendly and publisher-friendly way for us to accomplish this.”

StarDock also has an FAQ to transparently answer a few questions about the acquisition.

Was Stardock acquired or just Impulse?
GameStop has acquired Impulse, Inc.

How does this affect my account?
There will be no disruption in service to existing or newly created accounts. Impulse will continue to function as normal for existing and new customers. Your current purchases will continue to be available through Impulse, Inc.

Who will handle customer support during the acquisition phase?
For the foreseeable future, nothing will change for customers. Impulse, Inc. will continue to handle customer support.

What happens to the staff?
The staff will be staying with Impulse, Inc.

Will there be layoffs?
We do not anticipate any. All key employees that worked for Impulse, Inc. are continuing with Impulse. Shared resources will be reabsorbed into one of Stardock’s other business units.

Is Stardock hiring?

What kinds of positions are you hiring for?
Stardock is actively hiring software engineers of all types, project managers, senior developers and artists.

Does this affect the development of the Elemental franchise or the Sins expansion?
It doesn’t. Impulse is a separate business unit from Stardock Entertainment.

Overall, GameStops actions are surprising yet interesting. This move definitely gives them more muscle on the digital front.