Activision’s CEO, Bobby Kotick, believes Call of Duty is like texting or checking Facebook. Call of Duty has managed to rake in around one billion dollars in revenue. This means it’s time for Mr. Kotick to give us all a lesson on Call of Duty’s role on the internet.
More people play ‘Black Ops’ every day than watch Jay Leno, David Letterman and Jimmy Fallon, combined. The audience of ‘Call of Duty’ is probably greater in terms of size … than in any other interactive form of entertainment…
If you look at the 500 million people who are on Facebook and the way that people text each other and instant message and use video chat, there is now an evolution of media. Those are the characteristics and attributes that a generation and audiences feel are very important to their media and entertainment experiences. And we expect that.
Call of Duty delivers on that trend. These games can be as integral to the social lives of young people, especially males, as any other form of digital communication.
Furthermore, Kotick goes on to defend Treyarch and he claims that Black Ops is more polished than Modern Warfare 2.
Multiplayer has been largely developed by Treyarch even in games like “Modern Warfare,” which were credited to Infinity Ward. I don’t think Treyarch got their due for how much they contributed in the production and polish to the multiplayer.