A rather unexpected take on piracy was addressed by Satoru Iwata during a recent investor’s call. Despite the ongoing problems with software piracy that persist on the Nintendo Wii and DS systems, Mr. Iwata downplayed the effect stating:
“I do not think we should attribute bad software sales solely to piracy…as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the number one position of the hit software sales chart.”
A much more moderate view on the problem than some other companies. However, that doesn’t mean they will suddenly turn soft on the matter:
“Of course, as a responsibility of the platform holder, we will tackle piracy. For example, when we launch new hardware, such as Nintendo 3DS, it is a good opportunity to beef up the countermeasures, and we are actually working on that now.”
Still, it’s refreshing to see an executive decide to put more focus on development rather than blame the eye-patch wearing hoodlums for low sales.