PC Gaming Sales Hit 13.1 Billion Dollars

PC gaming is apparently alive and well contrary to what some people believe about the platform. According to the PC Gaming Alliance’s (PCGA) Horizon report PC software sales pulled “in some $13.1 billion” and “most of that growth can be attributed to the growing popularity of digital distribution and paid downloads…”

The industry consortium known as the PC Gaming Alliance has unveiled details of its 2009 Horizons Report, offering an update on the worldwide state of PC gaming.

Among the key findings is word that “PC gaming software revenue” continues to grow, with the worldwide market pulling in some $13.1 billion during 2009. The previous year, 2008, saw revenue of “about $11 billion” while 2007 bought in $10.7 billion.

Most of that growth can be attributed to the growing popularity of digital distribution and paid downloads, as boxed retail games saw another downturn and accounted for “less than 20% of total revenue [in 2009].” According to surveys by research group DFC Intelligence, over 70% of PC gamers in North America and Europe indicate that they bought a full game online and over 50% have bought a virtual item.

However, it wasn’t all good news. While the overall market grew, “most countries in North America and Europe” saw revenue decline “10-15% from record highs in 2008,” with the growth of the “Asia Pacific region” market helping offset the decline.

Source: shacknews.com