Mysterious Countdown on Nvidia’s Website

A countdown suddenly appeared for the UK version of Nvidia’s website. Some individuals suggest that it is a dual card (GTX 490). Others suggest that the countdown could lead to a refresh (GTX 485) or the GTX 460 announcement. In addition, you will notice that Nvidia’s GPU brand, GeForce is on the lower left of the box. The countdown will end on the July 12th. What do you think it could be?

Also, if you look past GeForce to the right, you will see part of another “G”. The next few letters could be GTX.