Considering Epic had no plans to continue the series further, it was a proper move. This time however, they didn’t purchase the actual studio like they did with Bungie, just the game franchise rights. Given the appeal of the series (the original Gears of War was not only a system seller, but an excellent tech demo for the Xbox 360) the choice seems pretty logical.
With this series in their portfolio, Microsoft’s Xbox One is set for shooters this generation with Titanfall and Halo as exclusives. Awesome.