In an effort to energize their low end mobile products, Intel is ditching the well known atom brand. Some individuals feel that they could switch to the Pentium brand instead. Furthermore, in the next few years, Intel plans to transition its Celeron, Pentium, and core i3 line to the BGA (ball-grid array) package. The BGA socket will help with efficiency and temperature. So, this could also be a replacement for atom entirely.