GOG Director Says Steam Sales Are Bad For You

Because they cause us to go on a binge-buying spree. In an interview with Rock Paper Shotgun, GOG managing director Guillaume Rambourg went so far as to state that Valve’s numerous 75% Steam Sale discounts were on a whole, damaging to the gaming industry, particularly to gamers:

“Heavy discounts are bad for gamers. If a gamer buys a game he or she doesn’t want just because it’s on sale, they’re being trained to make bad purchases, and they’re also learning that games aren’t valuable. We all know gamers who spend more every month on games than they want to, just because there were too many games that were discounted too deeply. That’s not good for anyone.”

He then goes on to explain GOG’s reasoning behind their discounts:

“We provide a lot of value in our games that goes beyond just the price. This is one of the key ways we fight against piracy, after all: providing gamers with more value than a pirate does. We actually generate more than half of our revenue from full-price sales, simply because we keep our prices reasonable in the first place. Our average sale tends to be around 40% – 50% off; that’s plenty of incentive to pick up a game if you’re interested or if you just think you might like to try it because you’re not sure about the game, but not some crazy 75% or 85% discount that damages the long-term value of a game.”

In other words, 40% Good. 75% Bad.

To be fair, I personally have several games just sitting on my Steam account without having been downloaded for over a year since purchase (I’m looking at you, Penny Arcade Adventures). However, I wouldn’t go so far as to blame Valve for that; it was my decision to buy them on sale in the first place. If I couldn’t control myself from an impulse buy, that’s my problem, not Valve’s.

So, anyone else suffer from this dire issue? Are Steam Sales too addictive? Do we need legislation to intervene and label them as an illegal narcotic?

Rock Paper Shotgun