Weather balloons, designed to go into the earth’s stratosphere. In their latest marketing stunt, EA has attached multiple copies of Mass Effect 3 to weather balloons and will set them off next week in a few major cities: San Francisco, New York, Las Vegas, Berlin, Paris, and London.
When they come down, the copies are free for anyone that picks it up first, assuming they’ll survive against the fans that come practicing their 2nd Amendment rights (I have no idea what they use in Europe) in order to play the game early.
Hopefully EA attached a PC version to the balloons as the Xbox 360 version in the above photo is worthless to me since I bought the first two games on Steam.
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That is quite the marketing stunt. I’m interested in hearing how it plays out.
I’m gonna rent plane and grab it in mid air right after they release it.