Hey you know that thing that Ubisoft and Blizzard are doing that everyone hates? EA is joining the always-on DRM bus with all of their future titles. The website Gamebus reported that EA plans to add always-on DRM to titles in the future. EA did not give a time-line for this transition, but I wouldn’t expect it to take long. EA seems to be planning to make this sound less painful by taking the old Microsoft Live Anywhere approach, where you can play different portions of a game on multiple platforms.
It isn’t perfectly clear, but it almost sounds like this DRM might even be extended to consoles. Personally I want EA to do this simply because when their servers go down they would get hell from those millions of people that buy EA Sports titles every year. Go a head and do this EA. Go ahead and piss off those people and watch your customer base drop drastically.
EA’s official statement on this is as follows:
magine a player gets up in the morning, plays an online match on his 360 before going to work. On the bus, on his way to work, he practices his free kicks on his tablet. At lunch he looks at the transfer window on his PC. On the way home he chooses his kit on his smartphone.
Here’s the thing: when he gets home to play again on his 360 that evening, all those achievements and upgrades will be alive in his game. We’re very focused on transforming all of our brands into these online universes. That gives the consumer full control of how and when they play in a rich world of content.
I guess some of us don’t have to worry about buying EA games for a while at least and we can save some money.